World Wrestling Entertainment (WWE) has inked a long-term partnership deal with global digital sports platform Fanatics to produce wrestling-themed non-fungible tokens (NFTs) trading cards.
According to a joint statement, the NFTs will capture a star-studded roster of wrestlers and their action moments in the ring and allow their global fanbase to showcase their pride and passion for WWE.
Fanatics’ digital collectibles company, Candy Digital, will provide talents, including digital artists and designers, to build a full range of high-quality trading card NFTs featuring WWE’s biggest moments and stars.
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Fanatic’s trading cards and collectibles division, Fanatics Collectibles, will provide licensed physical and digital trading cards for WWE. Each card will bear the Topps logo.
However, the deal will commence in the next few years. This is because WWE has existing trading card deals.
Speaking on the partnership, the CEO of Fanatics, Michael Rubin, said the partnership will create an all-in fan experience.
“From e-commerce and licensed merchandise to trading cards and more, we’re going to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events and the WWE brand overall,” he said.