What seems to have been a great move by French gaming giant Ubisoft, which recently introduced an in-game to its existing AAA games, have received heavy backlash from its existing gaming community.

Ubisoft announced an NFT project integration called Quartz through a short YouTube video on December 8, showing how the project integrates NFTs and blockchain technology first with the Ghost Recon Breakpoint game.

Using a Google Chrome extension, the video had so far garnered 214,721 views and 38,400 reactions at the time of writing this report. However, the number of dislikes surpasses the likes by a ratio of roughly 96%.

While 1400 viewers, possibly crypto enthusiasts, are optimistic about the new development, the remaining 37,000 reactions are dislikes. Ubisoft has responded by delisting the video announcement on YouTube.

 In the last 24 hours, bitcoin has been up by 0.89%, with a current price of $49,779.72 as of the time of writing this. Within 24 hours, bitcoin dropped to $47,341.85 low and $50,038.20 high. The trading volume of bitcoin in the last 24 hours is $1.25B. The current market capitalization of bitcoin is $941.63B. Currently, $18.89M bitcoins are in circulation.

Stats and Image from Coin Desk

Not only that, many gamers took to the comments section to vent their anger on the gaming company stating that Ubisoft is seeking ways to exploit gamers.

One of the comments by one “OperatorDrewski” that has attracted thousands of likes in solidarity with his opinion.

“To me, this is a blatant signal that you’re just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself. Not playing a GR game in the future if there’s this level of degeneracy in the team,” the commenter said.

Apart from exploitation, many crypto critics have raised concerns about the environmental hazards crypto mining poses.

May Ubisoft fans have gone as far as threatening to uninstall their games and cease further purchases.