TIME Magazine is making moves in the cryptocurrency domain and has also joined the bandwagon of the Non Fungible Token NFT craze.

TIME Magazine announced that it will start receiving cryptocurrency as payment for subscription for the digital version of the magazine.

The publication also published a job opening for a Chief Financial Officer who is “comfort with Bitcoin and cryptocurrencies,” on LinkedIn.

The President of TIME Keith Grossman took to Twitter on Tuesday to make the announcement. He said that the magazine will start accepting cryptocurrencies within 30 days.

“Our job is to make sure that our consumers access our world-class content regardless of medium, whether it’s print, or digital, or video, and regardless of how they wish to pay for it, whether it is in cash or credit or crypto,” Grossman said.

The current price of bitcoin is $55,175.20, dropping by 3.45% in the last 24 hours. Bitcoin’s current market cap of $1.03T and market volume of $67.371. In the last 24 hours, bitcoin has dropped to $53,031.33 and experienced a 24 hours high of $57,242.09.  Currently, 18,662,200 bitcoins are in circulation.

Stats and Image from Coin Desk

TIME has also joined the NTF frenzy after listing three of its magazine covers for auctioning on SuperRare. The magazine covers with signatory rhetorical questions include April 8, 1966 cover which reads Is God Dead? The 2017 cover, Is Truth Dead? and the third, Is Fiat Dead?

NFTs are digital assets like art work, pictures, videos, etc., and other collectibles like land, tweets, etc. These are listed and auctioned after which the right is transferred to the highest bidder at the close of the auction.

So far, the highest bid for the TIME magazine cover is 20 Ethereum, over $35,000.

“Within the next 90 days, the goal is to provide consumers a frictionless, user-friendly NFT approach to purchase collectibles, subscriptions, and “unique access” to TIME’s content”, Grossman added.