As the popularity of NFTs spreads like wildfire and its adoption by traditional firms intensifies, Samsung Electronics has taken it a step higher by stating that it will be integrating NTF compatible features into its 2022 TV lineup.

In an announcement published on Monday, the electronic giant said its new smart TVs will now allow users to purchase NFTs, stating that the demand for NFTs is on the rise.

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the announcement read.

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The feature will be first in the smart TV world will allow users to browse, purchase, and display favorite art on their TV screens. In addition, Samsung disclosed that the yet-to-be-launched MICRO LED, Neo QLED, and The Frame TV models would support NFTs.

“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place,” it added.

This is not the first time Samsung is getting involved in the NFT space. It has invested in NTF startups through its venture unit, Samsung Next. These startups include Dapper Labs, The Sandbox, Forte, etc.