National Football League and Ticketmaster have struck a new deal that would allow football lovers to get more than a ticket for the Super Bowl LVI tournament coming up Monday, February 14.
The partnership perk is that all football fans will get an NFT alongside their tickets. Each NFT will feature fans’ unique section, row, and seat to commemorate gameday.
An announcement about the partnership stated that the NFL is leveraging NFT to engage and celebrate fans.
In the last 24 hours, bitcoin has been up by 2.78%, with a current price of $37,675.50 as of the time of writing this. Within 24 hours, bitcoin dropped to $36,300 low and $38,238.40 high. The trading volume of bitcoin in the last 24 hours is $827.39M. The current market capitalization of bitcoin is $715.40B. Currently, $18.95M bitcoins are in circulation.
Stats and Image from Coin Desk
NFL’s SVP, Club Business Development, Bobby Gallo, says the initiative is a good step towards evaluating the NFT space for future opportunities.
“Collecting ticket stubs has always been something our fans love to do, especially for the season’s biggest game and offering customized Super Bowl NFTs allows us to enhance the gameday experience, while also enabling us to further evaluate the NFT space for future ticketing and event engagement opportunities,” he said.
For now, the complimentary, customized NFTs are for providing “a digital keepsake from their Super Bowl experience.” This means it can’t be used for purchases or access to other benefits as common with other non-fungible tokens.
The NFL also announced it will release a series of seven historic commemorative NFTs for purchase to celebrate the return of the Super Bowl to LA and the previous one hosted by the city.
Also, NFL will release a new NFT every day from February 6th to 13th. This is different from the NFT already released for the two teams, Los Angeles Rams and the American Football Conference champion Cincinnati lurking horns in the tournament, and another one to celebrate the winner.