Mastercard has joined the growing list of global firms positioning themselves for the emerging NFT world and the Metaverse.

Payment mammoth Mastercard has filed 15 separate new trademarks with the U.S. Patent and Trademark Office, revealing its intention to adopt non-fungible tokens and render virtual services in the metaverse.

According to one of the trademarks, Priceless, Mastercard will be offering “downloadable multimedia files containing artwork, text, audio, and video authenticated by non-fungible tokens (NFTs).”

Another filling suggests Mastercard’s plan to offer virtual payment services with virtual credit and debit cards, prepaid cards, payment card transactions in the metaverse, and other virtual worlds. Mastercard aims to maintain its interlocked red and yellow circle with an orange shade logo to offer these services.

It also aims to organize concerts and events like “cultural events, charitable events, sporting events, travel experiences, fine dining events, festivals and awards shows in the metaverse and other virtual worlds.”

Mastercard plans to provide entertainment and educational services in the metaverse on NFTs, cryptocurrency, and other topics.

Mastercard has been making moves towards adopting crypto and NFTs. For example, the company noted that it will hire 500 professionals in 2022 to increase the capacity of its data and services unit, a unit dedicated to creating crypto-enabled loyalty programs and developing strategies for crypto and NFT integration.