English football club Manchester City is planning to bring live football match experience into the metaverse.
Mancity and Sony have signed a three-year deal to start building the replica of the 53,400-capacity Etihad Stadium in the metaverse, making it the first stadium in the virtual world.
Sony’s Hawk Eye, a subsidiary that specializes in vision processing, will provide image analysis and skeletal-tracking technologies for experts like referees during virtual games.
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Chief marketing and fan engagement officer of Mancity City Football Group, Nuria Tarre, told inews that the new initiative will give football fans all over the world an immersive experience, allowing them to view live and recorded matches from any angle of the stadium of their choice.
“The whole point we could imagine of having a metaverse is you can recreate a game, you could watch the game live, you’re part of the action in a different way through different angles and you can fill the stadium as much as you want because it’s unlimited, it’s completely virtual,” she said.
This new move will give global fans who cannot be physically present at Etihad Stadium to enjoy live match as if they were present.