The Canadian outpost of one of accounting powerhouse KPMG has concluded the purchase of a World of Women (WoW) NFT in what it described as its ‘first foray into this rapidly growing technological innovation.’

In a statement, the global accounting firm said that it joined the NFT craze because the different use cases NFTs offer give companies the opportunity to create value and engage with their customers.

The Cryptoassets and Blockchain Services co-leader of KPMG Kareem Sadek said, “We are already seeing organizations from retailers and sports leagues to auction houses, celebrities, and not-for-profits use NFTs to market their brand, recruit talent, create value, raise awareness for causes, and connect with customers.”

In the last 24 hours, bitcoin has been up by 0. 12.6%, with a current price of $43,182.84 as of the time of writing this. Within 24 hours, bitcoin experienced a $38,063.91 low and $44,198.77 high. The trading volume of bitcoin in the last 24 hours is $31,460,630,885. The current market capitalization of bitcoin is $819,339,518,364. Currently, $18.97M bitcoins are in circulation.

Stats and Image from Coin Gecko

Speaking on the NFT purchase, the Managing Partner, Advisory Services, KPMG in Canada, Benjie Thomas, said that the firm is now qualified and ready to offer guidance to its clients to acquire and secure NFTs.

“Having now gone through the process, we are well-positioned to guide our clients around building a corporate NFT strategy, including, acquiring, and safeguarding NFTs,” he added.

World of Women (WoW) is a community that helps women access equal opportunities in the NFT space. KPMG hopes the purchase of Woman #2681 will inspire more women to become players in the emerging industry.