Country music singer Dolly Parton has jumped on the metaverse bandwagon and will ride alongside bestselling author James Patterson.

Dolly Parton has partnered with FOX Entertainment’s Blockchain Creative Labs and blockchain company Eluvio to launch Dollyverse and release NFT copies of music from “Run, Rose, Run,” a novel she co-authored with James Peterson.

She will be releasing her first novel and performing songs from Run, Rose, Run live at South by Southwest (SXSW). The event will be streamed live on the Dollyverse.

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According to a statement, some of the NFTs that will be released on the Dollyverse include “limited-edition NFTs of the Run, Rose, Run music album and a limited series of Dolly-inspired NFT artwork, for purchase during and after SXSW.”

Fans who attend Parton’s show in person will receive a free NFT, while those who stream on Dollyverse will receive tokens to authenticate their participation.

76 years Dolly Parton sees the metaverse as a means of connecting with her fans, even as she is trying ‘something new and different.’

“There’s almost nothing more important to me than connecting with my fans. And I’m almost always up for trying something new and different. I’d say releasing NFTs at my first ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!” she said.