Shoe and sportswear giant Adidas has partnered with the largest crypto exchange in America, Coinbase, as it begins to move towards integrating the Metaverse technology into its business.

Adidas took to twitter to announce the new partnership by simply tweeting,“We’ve partnered with @coinbase. Probably nothing.”

The partnership comes shortly after blockchain-based virtual gaming world, The Sandbox dropped a video on Twitter showing Adidas’ metaverse land.

“Hey @adidasoriginals, impossible is nothing in the Metaverse. What if we invite all of the original thinkers and do-ers to design our future together?” The Sandbox tweeted.

Responding to the tweet, Adidas hinted that the name of its metaverse land in adiVerse.

“adiVerse anyone? What should we build, together in @TheSandboxGame?,” it tweeted.

While speaking to the correspondence of City A.M., Adidas’ spokesperson expressed optimism in the booming Metaverse technology and how the company finds it fascinating.

“The Metaverse is currently one of the most exciting developments in digital, making it an interesting platform for Adidas,” the spokesperson said.

In the last 24 hours, bitcoin has been up by 5.53%, with a current price of $57,323.68 as of the time of writing this. Within 24 hours, bitcoin dropped to $53,359.80 low and $58,270.29 high. The trading volume of bitcoin in the last 24 hours is $1.12B. The current market capitalization of bitcoin is $1.08T. Currently, $18.89M bitcoins are in circulation.

Stats and Image from Coin Desk

Shortly after social media giant Facebook announced its name change to Meta to show its commitment and total focus on the emerging Metaverse, many traditional companies have been showing interest in owning a stake in the digital world.

The model, most traditional companies such as Adidas, wish to adopt is the synchronization of the digital and physical stores, where customers can buy NFTs in virtual spaces and get the physical replicas in walk-in stores.